The module takes a parallel and complementary approach to the theoretical and practical issues associated with strategizing at the small and medium business level for international business expansion. The module provides an understanding of how strategy can be used to maximize a firm's competitive advantage through developing a clear vision for the firm and effective implementation, control and performance systems.

The balancing of entrepreneurial and professional management practices to achieve firm growth and the interplay of management practices and strategy development are reviewed. Students are introduced to the core dimensions of strategy, namely context, content and process. Options for achieving a competitive advantage are discussed with practical managerial underpinnings for the various stages of firm growth. Issues such as the management of resources, the need for flexible and creative business strategies to maintain a competitive position in an increasingly global market place are examined. The processes of strategy formation and planning are discussed with a concentration on the change and firm cultural issues associated with strategy implementation. The stages involved in intemationalising business activities, the challenges and difficulties encountered by owner- managers in this process and how to develop strategic partnerships are assessed as are the methods for monitoring and evaluating the results of a firm's strategy in local and international markets.

Understand contemporary strategy and strategising as they apply to the small and medium firm context. Evlauate the stages of the evolution and growth of the business and the challenges they impose on managing and leading to achieve international growth. Comprehend the complex and interdependent concepts of strategy and its implications for the role of the owner-manager and their managerial and leadership styles. Recognise the importance of having a company vision and developing a sustainable strategy to achieve this vision. Appreciate the challenges and difficulties encountered by owner-managers in aligning strategies for national and international markets.

Manage the different roles assumed by owner-managers in strategically managing and leading the business for international expansion. Reflect and possess greater self awareness of their level of managerial and leadership skills and competencies to manage personal and business change. Practice enhanced diagnostic, decision making and self management skills.

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Decision making, scenario analysis and in the development of a company vision. Practice in the design of an international growth strategy for a small and medium firm and presenting its findings to the owner-manager.

Engage in practical and applied research as part of their assignments in areas of strategy implementation, change management, strategy evaluation and control. Critical assessment and evaluation of market and industry information (national and international) as a basis of more informed decision making and for risk reduction.